Retail
Stores, online and inventory telling three different stories. I help you decide which system becomes the source of truth before you add another tool.
Startups and SMEs Rarely Fail on Technology. They Fail on Technology Decisions.
I partner with founders and executive teams to align technology strategy, architecture, AI, and execution with business objectives, enabling informed decisions, operational resilience, and sustainable growth.
How I work
I Build with Your Team. You Own the Outcome.
Most advisors hand you recommendations and leave. I embed with your team, pressure-test decisions in real time, and stay accountable for what actually moves your business forward. The engagement succeeds when your team can operate without me-not when they depend on me.
- 15+ years building and scaling engineering teams across startups, SMEs, and enterprises
- Hands-on experience from early-stage founders to organizations of hundreds of engineers
- Built and led engineering organizations from the ground up, not just advised on them
- Strategic thinking paired with hands-on execution, not slides and frameworks
How I think
The principles behind every decision I make with you.
Youâre not hiring my time. Youâre hiring my judgment. Select a principle to see how it shapes the work.
Outcomes matter more than technology.
A system nobody adopts isnât an asset. Itâs expensive complexity. I judge every build by what it changes for the business, and I plan for adoption from the first week, not after launch.
Where I work
Five Industries. One Question: Is Technology Moving the Business?
I work as an Executive Tech Coach with founders and leadership teams in five industries where technology decisions hit operations directly. The tools differ. The root problems usually don’t.
Manufacturing
Production data stuck in spreadsheets and ageing systems. I fix how decisions flow first, then help you choose the platform and the AI use cases that cut downtime and rework.
Wholesale
Orders, pricing and stock spread across people and inboxes. I build the operating backbone that lets you grow volume without growing chaos.
Maintenance
Service teams firefighting tickets with no visibility. I design the service platform and workflows so the team stops reacting and starts planning.
B2B
Long sales cycles, complex accounts, and marketing that creates leads operations can’t handle. I align your CRM, delivery and data so growth doesn’t break what sits behind it.
The First Move
Before You Hire an Executive Tech Coach, See the Value First
The right session isnât the most expensive one. Itâs the one that matches where you are. Bring one real decision, risk, or thing thatâs not adding up, and see exactly how I think before you commit to anything.
Start here
Discovery Call
Diagnostic
A focused conversation to understand your situation and determine whether this is the right path.
- Clarity on your situation and the next step, with or without me
First conversation before making a commitment.
Schedule a callSolve one decision
Strategy Session
$400
Bring one specific technology problem or decision. I work through it with you across two sessions.
- Clear direction on the decision
- Assumptions pressure tested
- Written summary of the path forward
Founders at a technology crossroads.
Book a sessionOngoing leadership
Technology Advisory Retainer
$3,500 / month
Ongoing CTO level technology leadership for businesses that need continued senior judgment.
- Technology roadmap reviewed monthly
- Direct access for technology decisions, vendor and hiring advice
- Technology and delivery risk watch, continuity of decisions
Businesses needing ongoing technology leadership.
Discuss the Retainer âWant it in writing first? Download the one-page brochure (PDF) â
How an engagement works
What the first 90 days look like.
You should know what youâre getting before you commit. Select a stage to see what happens and what youâll have in hand.
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I talk to your leadership and engineering team, and review your architecture, delivery and hiring plans. Iâm looking for the problem behind the problem.
You getA clear, written view of whatâs actually holding you back.
Case Studies
Long-Term Technology Leadership, Not One-Off Projects
How the work looks when the same technology leader stays accountable for years.
Case Study 1
IT Jonction Labs (ITJL)
Fractional CTO · 2019 to Present
- Challenge
- ITJL needed one reliable platform to run its after-sales and service operations, but it had no full-time CTO to own the architecture.
- Solution
- Took the role of Fractional CTO. Architected the tech stack end to end. Set up technology governance for how the platform is built and maintained over time.
- Outcome
- An after-sales and service management platform, owned by a CTO who has stayed for 7+ years and counting.
Case Study 2
MSquare Technologies INC (US)
Senior Solution Architect · 2023 to Present
- Challenge
- Enterprises wanted AI, but experiments without architecture or governance don’t scale.
- Solution
- Architected frontier AI solutions for enterprise clients. Led applied AI strategy that starts from the business problem, not the technology.
Case Study 3
SuperBotics MultiTech
CTO · 2012 to Present
- Challenge
- Building a technology company that clients trust as a long-term partner, not a one-off vendor.
- Solution
- Combined business planning with technology direction. Grew the company through long-term partnerships that help clients and SuperBotics grow together.
- Outcome
- 14+ years of continuous technology leadership.
Where judgment matters most
The decisions I help leaders get right.
Most expensive technology mistakes arenât technical. Theyâre decisions made in the wrong order. Pick a decision to compare the common mistake with how I approach it.
The common mistake
Hiring before the plan exists. The new hire ends up defining your technology strategy by default, based on what they already know.
What I do instead
I settle the direction first, including what to build and what to buy. Then I help you hire against that plan, so every hire has a clear job to do.
Insights
How I Think About Technology Decisions
Notes from real engagements on strategy, AI and leadership. No trends for the sake of trends. Just what moves the business, and what only looks like progress.
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Build the Right Tech, in the Right Place, With the Right Team.
If any of this sounds like where you are right now, talk to me directly. I’ll give you an honest view.
Facing a decision like one of these?
Bring one real decision, risk, or thing that isnât adding up. Youâll leave with a clear view of the right next step, whether you hire me or not.